For many years, everyone that was someone was a smoker. Most people may not remember it, but all the movie stars and all of the celebrities smoked. There were ads that were filled with people smoking, because of the clean crisp taste that it brought. Everyone from doctors, dentists, professional athletes, and movie stars were the face of different cigarette brands. Looking back it is pretty comical.
Then we found out that smoking caused this thing called LUNG CANCER. Now there are warning labels on every pack of cigarettes telling you they cause cancer and are harmful to your health. In 2012, cigarette marketers spent $9.6 Billion, which translates to about $1 million an hour, trying to get us to purchase those things that literally kill us from the inside out. Yet, in 2014, people spent $82 Billion on cigarettes.
If a Doctor says it’s ok then it can’t be bad for you.
Most Girls love Taylor Swift
My 3 year olds heros
This guy was the President!!
80% of all public schools have a deal with COKE or PEPSI.
How are they able to spend all of this money on marketing?
In 1984, Coca-Cola and Pepsi announced they were going to stop using sugar in their drinks and start using High Fructose Corn Syrup. This is a cheaper way to make the soft drinks that are poisoning us on a daily basis.
We are starting to put all the dots together and figure out that the increased amounts of sugar we are consuming, mainly by soda, is causing Type 2 diabetes.
If seeing this does not shock you that means you are use to seeing it.
In 1980, there were ZERO cases of Type 2 Diabetes in Children. In 2010, there were more than 57,000 cases reported. Lets remember that there are 2 types of diabetes, Type 1 (the one you are born with) and Type 2 (totally curable and totally preventable).
Most of this is caused by the indoctrination of marketing our kids receive. Kids start recognizing advertising between the ages of 2-3.
I will give you an example. In our house, we watch about 2-3 hours of TV a week. One of the shows we like to watch is American Ninja Warrior. The title sponsor of the show this season is Pom Wonderful a pomegranate juice company. My 2 kids and I were walking down the isles of the grocery store last week and we see a bottle of Pom Wonderful Juice. My 6 year old goes “Hey daddy, look, that’s on American Ninja Warrior, can we get some???” with an excited tone in here voice. She has no clue what it is or how it tastes, all she knows is that she sees it one TV and wants to have some.
This type of marketing is great for those companies, but bad for our society. All of the “Heros” of today’s age are on the front pages of the soft drink ads. Everyone from Lebron James, Michael Jordan, Drake, to Beyonce.
All of the dollars spent on these ads is translating into a growing epidemic in our society that is killing us slowly. The difference in lung cancer and type 2 diabetes is that there is a cure for type 2 diabetes and there is also numerous drugs out there to help people “keep it under control”. 40 years ago there was no cure for lung cancer. Believe me I know, I missed growing up with a grandfather because cigarettes caused my grandfather to die at the age of 55.
People say history repeats itself. If you look back at cigarette ads from 40-50 years ago, you see almost the exact same types of ads you see today. It’s shocking the similarity you see.
Today you see Lebron James. 50 years ago you saw Hank Arron.
Today you see Sofia Verara. 50 years ago you saw Marylyn Monroe.
Today you see women’s cleavage. 50 years ago you saw women’s cleavage. (Some things never change)
Today you see Santa Clause Holding a COKE. 50 years ago he was holding a lucky strike cigarette.
Sofia Verara (Movie and TV Star)
Marylyn Monroe (TV and Movie Star)
Santa Pushing Coke
Santa pushing Cigs
I wrote this article for a few reasons.
- 1. To hopefully open your eyes to the power of marketing and how we must teach our children not only to make good decisions but also why they are making those decisions.
- 2. Encourage you to stay away from soft drinks and the disease causing ingredients they have inside.
- 3. Show you that history is starting to repeat itself. Not in the form of cigarettes but in the form of soda. They are not going to stop marketing to you and our kids. We are the ones who are going to have to stop consuming.
QUESTION: Give me an example of how advertisements have impacted your children/family?
(Write in the comments below)
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